Wheels

Wheels are one of the best, easiest, and most cost-effective ways to upgrade a bicycle.  There are options across a wide range of specs and configurations.  Some are higher quality, some are lower quality; the less expensive ones might not be as nice, but they cost less and functionally do the same thing as higher priced options.  The more expensive wheels will generally have a  longer warranty and be lighter in weight than their cheaper alternatives.  

When upgrading your bike, weight and physical shape are the most important reasons to upgrade.  Weight is obvious: the lower the rotating weight of the wheel, the faster your bike will accelerate.  Physical shape, meaning aerodynamic profile for road/triathlon, or width for offroad gravel or mountain bikes, can further impact a wheel's level of performance.

We work with top brands like NOBL, Velocity, Zipp, Vision, FSA, CADEX, Shimano, Giant/Liv, ENVE, Industry Nine, Fulcrum, Hunt, DT Swiss, and more.  Many of these brands offer custom wheels, but if you need something they don't offer (like a dynamo from SON or Shutter Precision) we are able to help with that too.

Here's a sampling of what we offer.  Some brands and models won't be shown because they don't integrate with our website provider, so if you don't see what you're after just hit the chat button.